YEAR:
2015
CUBA
El lugar más mágico del mundo
A womenswear campaign that refused to show the product. We showed what wearing it feels like instead — reducing the human form to pure shape against open sky and water.
The client wanted to compete with houses ten times their size on a fraction of the budget. We had one shoot day, two locations, and a directive to make something that looked like it cost a million. It needed to feel inevitable, not scrappy.